Site Analytics

Any bricks and mortar business, whether it's a sophisticated supermarket, a market town shop, or even a stall at a car boot sale will study the behaviour of their customers and adapt their offerings accordingly, even if it's just placing their most popular items in prominent positions. 

If you're not using site analytics, you need to start doing so. This will show you how effective your site is, and what respective changes you need to make.

• What search terms are people using to find you?
• Upon which pages are they arriving on your site initially?
• Where are they dropping out from your site - for instance, are they dropping out during the order process? 
• If your site analytics are telling you that visitors are dropping out on a particular part of your site, how easy is it to make the necessary changes to ensure they no longer do so?

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