Site promotion

• "If you bulild it, they will come", or so Kevin Costner was mysteriously told in Field of Dreams.

Actually, if you build it, they won't necessarily come at all.

Building an online retail site and then expecting people to arrive, locate what they're looking for, and then make purchases is akin to building a bricks and mortar shop in rural Iowa - or let's say Lincolnshire to keep things easy - leaving it unattended, and then waiting to count sales at the end of each week.

You wouldn't do it offline, you shouldn't do it online.

At the outset of the World Wide Web, everyone loved the fact that it was a level playing field; but the problem is that a level playing field can mean that millions of sites are equally anonymous. Therefore a site needs to be proactively promoted by every means available in order to overcome the problem of anonymity.

We can help by:

• Raising your site's search engine visiblity
• E-mail promotions
• On and offline marketing and PR initiatives

Next: Site analytics >>